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07

Media. Mass media. Mass communication. Media and communication studies

Scope Note: For theory of communication see 007, for sociological aspects of communication see 316.28 and 316.454, for telecommunication and communication industry see 654

⇨ 655.4 Publishing and bookselling in general

070

Newspapers (as subject). The Press. Journalism

Scope Note: Class here works about newspapers: significance, ownership and control, business and editorial management. For newspapers themselves, see (054). For journalism as a literary form, see 82-92

⇨ 050 Serial publications. Periodicals

070.1

Scope, theory, significance of the press. Relation to other professions

070.11

Standards. Ethics. Cultural, educational influence. Sense of responsibility

070.12

Endowed newspapers. Independence from public opinion, support

070.13

Freedom of the press   Censorship. Invasion of privacy, its prevention. Protection of secrets, of national interest. Anarchic, seditious influence

⇨ 342.732 Freedom of the press

⇨ 351.751.5 Censorship. Imprimatur. Permission to publish

070.133

Legal restraints on journalists

070.14

Censorship in wartime

⇨ 355.244.1 Maintenance of morale, fighting spirit, will to win. Censorship. Propaganda

070.15

Subservience to sectional interests   Political, commercial interests. Press as mouthpiece for pressure groups

070.16

Sensational, ‘yellow’ press   False, slanted, partial news. News with emphasis on the lurid, shocking and scandalous

070.18

Newspapers from unknown presses and publishers   Secret, subversive, ‘underground’ press. Anonymous pamphlets. Handbills

⇨ 098.1 Prohibited books

070.19

Other general questions   Comparative scope, significance, influence of newspapers, periodicals, books

070.2

Ownership and control

070.22

Newspaper names, titles

070.23

Area of operation, circulation

◇ 070.23(1-22) Village newspapers

070.26

Syndicates. Syndication of copy

070.3

Business management

⇨ 005 Management

⇨ 331 Labour. Employment. Work. Labour economics. Organization of labour

070.32

Printing

⇨ 655.3 Printing operations and techniques. Presswork

⇨ 681.62 Graphic reproduction machines. Printing machines. Auxiliary machinery for printing

070.325

Frequency of issue

070.327

Time of issue

070.328

Size of edition. Number printed

070.33

Distribution   Circulation. Sale. Subscription. House delivery. Newsagents. Newsvendors. Promotions. Circulation boosting

070.36

Advertising department   Business pertaining to paper’s advertising columns, small-ads, etc.

⇨ 659.1 Publicity. Advertising

070.39

Foreign offices and agencies

070.4

Editorial management

⇨ 808.1 Authorship. Literary activity and technique

⇨ 808.2 Editing. Adapting and arranging copy for publication

070.41

General editorial practice. Editing rules   Order of sections and articles. Style. Newspaper diction. Journalese

070.42

Staff. Other contributors. Their organization and duties

070.421

Editors. Subeditors

070.422

Staff writers   Reporters. Columnists. Feature-writers. Journalists on contract

070.423

Occasional contributors   Freelancers. Special correspondents. Syndicated copy

070.43/.44

Individual departments

070.43

Editorial departments

070.431

News   News desk. Sources and channels of news

070.431.2

News agency services

070.431.4

Official news section   Official announcements, communiqués

070.431.5

Foreign news desk

070.431.6

Home news desk

070.432

Editorials   Leading articles, leaders

070.433

Local interests. Discussion of local affairs

070.44

Various other departments

Application Note: Details by colon combination (Table 1b)

◇ 070.447:78    Music criticism

070.443

Financial news. Business news   Reports on stocks, shares. Shipping news

070.445

Special interests   Household, home features. Court, palace. Gardening. Women’s pages. Children’s sections. Games, puzzles

070.446

Recreation. Sport

070.447

Critical, review section   Critiques. Discussions. Analyses

070.448

Literary and other artistic features   Poetry. Fiction. Serials (serialized novels, etc.)

070.449.7

Readers’ queries. Questions answered. Information   Advice column. Agony column

070.449.8

Illustrated, picture sections   Cartoons. Comic strips

070.45

Voluntary contributions   Correspondence. Letters to the editor

070.46

Announcement of public events

070.47

Special editions   Sunday issues. Supplementary editions, extras

070.48

Special kinds of newspaper

070.481

Official journals, gazettes

070.482

Religious newspapers

070.484

Foreign-language newspapers

Scope Note: For foreign-language communities. Papers in a language foreign to the country of publication

070.485

Advertisement papers   ‘Advertisers’. Free, give-away newspapers containing mainly advertising

070.486

Professional, technical papers

070.487

Humorous, comic papers

070.488

Literary papers

070.489

Other special kinds

075

Broadcasting media. Radio and television (as communication media)

Scope Note: Class here broadcasting in general sense and from the media and communication point of view. For technological aspect see 654.19

075.1

Radio

⇨ 621.396 Radiocommunication apparatus and methods (radio)

⇨ 654.195.6 Radio sound broadcasting

⇨ 7.096 Sound radio presentation (e.g. of concerts, films, drama, opera)

075.2

Television. Television studies

⇨ 621.397.13 Television

⇨ 654.197 Television broadcasting

⇨ 7.097 Television presentation (e.g. of films, ballet, theatre)

077

Internet. Internet studies. Internet and Web science

Scope Note: Class here internet and Web phenomena in general and the concept of “online” in a general sense. For technological aspects see 004.738.5 and 004.77

◇ 077:316          Sociology of the internet

077.2

Surface Web. Visible Web. Indexable Web

077.3

Deep Web. Invisible Web   Dark Web / hidden Web

077.5

Social Web studies. Social media phenomena

⇨ 004.774.1 Social web / participatory web